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The domain yourphoenixhyundaidealer.com had the following in the web site, "Make the most of your shopping experience by creating an account." I analyzed that the website stated " Access your saved cars on any device." They also stated " When price changes, new offers become available or a vehicle is sold. Enter your registered email address to request a password reset link. New to our site? Youve Successfully logged in! View My Favorites Page . Youre now logged in as. And will receive alerts when price changes, new offers become available or a vehicle is sold. Make the most of yo." The meta header had Chapman Hyundai as the first search term. This keyword was followed by New, Hyundai, and Phoenix which isn't as important as Chapman Hyundai. The other words they used was AZ. 85023 is also included but could not be seen by search crawlers.